Google, Bing, and Yahoo allow you to run ads on their Search Engine Results Pages (SERPs). According to Google, 91% of users are searching from their mobile devices. All of your PPC and paid search advertising campaigns should be optimized for mobile so your business isn’t missing out on all of those clicks and potential customers. If you’re missing the mark on this, you need to revamp your digital marketing strategy ASAP. PAID SOCIAL MEDIA ADVERTISING Social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat allow users to pay for digital media marketing ads on their sites.
Paid social media advertising is whatsapp database great for building awareness with audiences who might not know that your business, product, or service exists. SEARCH ENGINE OPTIMIZATION Search Engine Optimization, commonly known as SEO, is the technique used by digital media marketing professionals to get pages and blog posts to rank organically on SERPs. It takes more skill and know-how to get on the front page of Google with SEO than with paid search advertising, and it can be time-consuming. SOCIAL MEDIA MARKETING Like SEO, social media marketing is the free, organic way to use platforms like Facebook or Twitter to market your business through digital means.
Unfortunately, organically marketing your business on social media takes more time and effort than paid advertising. Still, it can be very effective when you’re operating on a tighter budget. Social media marketing is one of the best digital marketing strategies you can use, even if you don’t pay for it. CONVERSION RATE OPTIMIZATION Conversion rate optimization (CRO) improves the online user experience to maximize the number of users who perform a desired action known as converting. This can be as simple as getting them to click on a link and sign up for your newsletter.