n early 2017, I wrote an article "Campus Social Products, Is It Worth Doing? ”, when the article was published, SnapChat, a social product that started from the campus crowd and focused on the flash-on-read function, was submitting an IPO application to the New York Stock Exchange, planning to raise $3 billion at a valuation of $25 billion.
But I never thought that SnapChat’s stock price has been falling since its listing. By the beginning of 2019, the stock price had dropped from $29 to less phone number list than $5. This is exactly the same as Renren, which went public in 2011. After the listing, user activity fell off a cliff, and various diversified businesses were fruitless.
Now I see some of the campus social products mentioned in the article at that time, Black and White Campus, 11:11, Xiaoyou, Wu Secret, Engraved Table, Here, Tree Hole, Baa Baa, etc., without a sigh, it seems like a lifetime.
In the article two and a half years ago, what I mentioned most about the social products from the student crowd was the creative point of the product itself, how to solve the problem of the social relationship chain through novel and unique gameplay.